Tallinn FoodFair visitors´ profile

Tallinn FoodFair 2019 is the best opportunity to meet over 6000 B2B visitors from Estonian HoReCa, retail and food industry sectors. The aisles are filled with the “who’s who” of the industry. Around 300 visitors come to the fair from neighboring countries.

Facts & Figures

Visitors of Tallinn FoodFest 2016 – 8600, incl B2B 6650
Visitors of Tallinn FoodFair 2017 – 6700 trade visitors only
Visitors of Tallinn FoodFest 2018 – 8100, incl B2B 6250

Visitor’s role in decision-making (2018):Tallinna Toidumess 2015

29% decision maker
32% co-decision maker
14% consultant
25% don’t make decisions

Tallinn FoodFest trade visitor’s profile:

43% HoReCa
15% food production
15% retail
10% import, wholesale
5% machines and equipment
2% associations, organizations
10% other

TOP 6 visitor aims:Tallinna Toidumess 2015

76% getting to know new products
65% general overview of the market
54% getting to know new companies/suppliers
50% getting information about specific products/services
36% communication with colleagues in the same area
27% upgrading professional knowledge

What visitors say about Tallinn FoodFest:

86% recommend colleagues to visit the fair
85% agree that TFF has a “good” or “very good” reputationTallinna Toidumess 2015
84% will visit the fair again
83% TFF is a good channel to find new products or services
82% TFF is an important event that connects all food related sectors in Estonia
76% take part in decision-making process
71% it is important to visit TFF
60% TFF is the only trade fair visited every year
56% find information from the fair that they can’t find anywhere else
18% newcomers – first-time attendees

Average time spent at TFF 2 hours 55 minutes

Where Tallinn FoodFest visitors come from:

food industry drink industry fish industry meat industry hospital school university kindergarten hotel small retail shop retail chain restaurant pub bar nursing home detention facility kiosk association wholesaler importer cafe bakery hostel ship take away catering brewery logistics gas station cinema spa golf club lunch restaurant wine tavern coffee roasting army vocational school large kitchen manor tourism farm ministry press museum casino foreign embassie etc