Kellele on seminar mõeldud?

Seminar annab sisulise ülevaate toitlustus- ja majutusvaldkonna turundusest – kuidas teha oma ettevõte relevantseks Instagrami ajastul? Lisaks saab inspiratsiooni meie omadelt toidublogijatelt ehk Näljaselt Nelikult, saame teada kuidas teha koostööd instagrameritega. Matthias Diether räägib uue restorani avamise loo. Janis Jenzis Läti restoranide liidu juhataja räägib, kuidas edeneb käibemaksu alandamise protsess toitlustusasutustele Lätis ning jagab nippe ja soovitusi eestlastele.

Seminarile ootame toitlustajaid – restoranid, baarid, kohvikud, kiirtoidu kohad, lounge´d ning majutajad – hotellid, hostelid. Seminar on kasulik omanikele ja tegevjuhtidele, lisaks ootame kuulama ka müügi-, turundus-, toitlustustiimi liikmeid. Sel aasta ootame kuulama ka personaliosakonda!

Teretulnud on ka majutuse ja toitlustuse eriala tudengid, valdkonna spetsialistid.

Programm

Reedel, 26. oktoobril, Eesti Näituste messikeskuses.

9:30 – 10:00 osalejate hommikukohv

10:00 – 11:30 „Greetings from the Instagram Hotel!“ Jonas Holmsgård, concept developer & storyteller, Stylt Trampoli Sweden (ettekanne inglise keeles)

Jonas Holmsgård talks about how to create successful bars, cafés, hotels and restaurants by using stories to infuse both relevance and instagramability. Jonas will show cases from the hospitality industry all over Europe during 25 years in the business, and share Stylts´ ideas for taking on the future challenges and oppurtunities in the experience industry.

Some projects Jonas is extra proud of: LEGO House (Billund, Denmark), 25hours Das Tour (Düsseldorf, Germany), Astra Zeneca Coffee Lab (Gothenburg, Sweden) The Reef (Fredikshavn, Denmark), Griffins Steakhouse (Stockholm, Sweden), The Well (Oslo, Norway)

11:30 – 11:45 Kohvipaus

11:45 – 12:15 „Emotsioon on kõige olulisem“ Silvia Saks ja Susann Kõomägi, Näljase Neliku kaks restoraniblogijat

Restoraniblogijad tutvustavad oma tähelepanekuid ning jagavad kogemusi senise koostööbaasil toitlustusvaldkonnaga.
Emotsioon kliendina – Kuidas oma klienti hoida? Mis meid restorani tagasi toob?
Emotsioon koostööpartnerina – “Minu restoran – minu visioon – teen kõike ise.” Kas see toimib? Millised on meie kogemused turundajatega ja millised on olnud tulemused?
Emotsioon sotsiaalmeedias – Sotsiaalmeedia on koht, kus inimesed loovad oma nägemuse restoranist juba enne selle külastamist. Influencerid – kes need on? Kuidas mõjutab üks influencer oma jälgijaid? Mõju võib olla nii positiivne, kui negatiivne – kuidas leida just enda ettevõttele õigeid esindajaid sotsiaalmeedias?

12:15 – 12:45 „Let me entertain you – development of restaurant culture and experience in Tallinn“ Matthias Diether, Restoran 180° chef de cuisine (ettekanne inglise keeles)

Matthias will talk about how it all started with his brand new restaurant 180 Degrees by Matthias Diether– the concept and challenges of creating something unique in Tallinn. And how entertaining the guest becomes an important part of the restaurant experience these days. He will also touch the subjects of motivation to work in a restaurant and why anyone should choose the field of hospitality in the first place.

12:45 – 13:30 „Latvian Restaurant Society path to General Agreement for the industry and lower VAT“ Janis Jenzis, President of the Latvian Restaurant Society (ettekanne inglise keeles)

Janis will cover the in-depth industry research they have conducted to convince their partners about the critical situation in the industry. The results of their research include financial and macroeconomic projections to help convince the Minister of Finance of how restaurant owners are more likely to pay official salaries to their staff and function in the grey economy considerably less thanks to the potential savings from tax cuts. In fact, the overall tax income will not suffer from this change.

Janis Jenzis will offer us insights into co-operation with State Revenue, Ministry of Finance, Ministry of Economics, Hotel and Restaurant Association, Employers Confederation and Trade Unions. Janis is also going to give Estonian professionals some useful negotiating tips.

Loe Janise lühiintervjuud Postimehes

Moderaator: Hardi Nurmine

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Ettevõtete tutvustused

Stylt Trampoli is a multi-award-winning Swedish concept- and design agency with clients and projects all over the world. Their architects, art directors, designers, marketers and branding experts use storytelling to build projects where the brand, the business opportunity and the interiors are perfectly aligned, creating inspiring environments and memorable experiences for guests. Most of their clients are hotels and restaurants, with occasional forays into themed attractions, resorts and destination development.

With a background is a copywriter in traditional advertising agencies, both in Sweden and New York, Jonas joined Stylt almost twenty years ago. Ever since he has specialized in the hospitality industry and developed an in-depth understanding for what creates a success. A storyteller in a design company. Loves the theoretic challenge in a brief as much as the striking end result of the aesthetics. Jonas is as passionate about the small local kebab entrepreneur as about the cool International hotel chain.

Stylt Trampoli veebis: stylt.se
Stylt Trampoli Instagramis: www.instagram.com/stylttrampoli/

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Näljane Nelik on grupp restoraniblogijaid, kellel täitub sellel sügisel blogi alustamisest viis aastat. Näljane Nelik on restoranidele üheaegselt nii kliendid, koostööpartnerid, kui ka kriitikud, mis annab neile omapärase positsiooni kogeda restoraniäri väga mitmest küljest.

Näljane Nelik veebis: www.n4k.ee
Näljane Nelik Instagramis: www.instagram.com/n2ljane4k

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Matthias has more than 20 years of experience working in top restaurants in Germany and elsewhere. He has gained his own Michelin Star 2008-2016 for his restaurant First Floor in Berlin. He moved to Estonia almost three years ago and worked as Chef de Cuisine in Alexander Restaurant and Alexander Chef’s Table for two successful seasons. He is co-founder of the newest fine dining restaurant in Tallinn – 180 Degrees by Matthias Diether.

180° by Matthias Diether is a fine dining restaurant located in the historical Port Noblessner. With an open kitchen and exclusive tasting menu, it is a stage for you to love and savour food. The kitchen style of 180° combines international influences with exceptional food quality and perfection of craftmanship. Innovative techniques and the best produce from Estonia and the World celebrate the intensity of flavours, never forgetting its classical roots.

180° veebis: 180degrees.ee
180° Facebookis: www.facebook.com/180restaurant

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Janis Jenzis is President of Latvian Restaurant Society. He has over 27 years of experience in the hospitality industry. He has worked as a restaurant manager, hotel manager, restaurant owner and as a consultant.

Osavõtutasu

Alates 15. oktoobrist on hind 75 € + km osaleja kohta.

Registreerimistähtaeg: 22.10.2018
Vabade kohtade olemasolul, 26. oktoobril, kohapeal registreerujatele hind 75 € + km.
Hind sisaldab toidumessi kutset (väärtus 18 €).

Registreerimine

REGISTREERIMISVORM

Registreerunutel on võimalik tühistada oma osalus kulusid kandmata 15. oktoobrini. Hilisemalt osalustasu ei tagastata. Tühistamissoov saata e-posti teel.

Küsimuste tekkimisel palun pöörduda

Kennet Sarv
TFF18 programmi koordinaator
kennet.sarv@profexpo.ee
telefon: 62 61 347, 52 71 095