{"id":769,"date":"2016-03-24T15:30:51","date_gmt":"2016-03-24T13:30:51","guid":{"rendered":"http:\/\/www.profexpo.ee\/foodfair\/?page_id=769"},"modified":"2026-02-06T12:20:45","modified_gmt":"2026-02-06T10:20:45","slug":"visitor-profile","status":"publish","type":"page","link":"https:\/\/www.profexpo.ee\/foodfair\/exhibitor\/visitor-profile\/?lang=en","title":{"rendered":"Visitor profile"},"content":{"rendered":"<h1><strong>Tallinn FoodFair visitors\u00b4 profile<\/strong><\/h1>\n<p>Tallinn FoodFair 2026 is the best opportunity to meet over 5000 B2B visitors from Estonian HoReCa, retail and food industry sectors. The aisles are filled with the \u201cwho\u2019s who\u201d of the industry. Around 300 visitors come to the fair from neighbour countries.<\/p>\n<h2><strong>Facts &amp; Figures<\/strong><\/h2>\n<p><strong>Visitors of Tallinn FoodFair 2025 \u2013 5230 B2B visitors<a href=\"https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8253_2048-250x375.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19306 size-medium alignright\" src=\"https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8253_2048-250x375.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8253_2048-250x375.jpg 250w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8253_2048-700x1050.jpg 700w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8253_2048-768x1152.jpg 768w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8253_2048-1024x1536.jpg 1024w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8253_2048-450x675.jpg 450w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8253_2048-900x1350.jpg 900w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8253_2048-120x180.jpg 120w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8253_2048.jpg 1365w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><br \/>\nVisitors of Tallinn FoodFair 2024 \u2013 5460 B2B visitors<br \/>\nVisitors of Tallinn FoodFair 2023 \u2013 5110 B2B visitors<\/strong><\/p>\n<p><strong>Visitor\u2019s role in decision-making (2025):<br \/>\n33% <\/strong>decision maker<strong><br \/>\n30%<\/strong> co-decision maker<br \/>\n<strong>24%<\/strong> doesn\u2019t make decisions<br \/>\n<strong>13%<\/strong> consultant<\/p>\n<p><strong>TFF 2025 Trade Visitor\u2019s profile:<br \/>\n37%<\/strong> HoReCa<br \/>\n<strong>16%<\/strong> food production<br \/>\n<strong>16%<\/strong> retail<br \/>\n<strong>14%<\/strong> import, wholesale<br \/>\n<a href=\"https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8402_2048-250x167.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19301 size-medium alignright\" src=\"https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8402_2048-250x167.jpg\" alt=\"\" width=\"250\" height=\"167\" srcset=\"https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8402_2048-250x167.jpg 250w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8402_2048-700x467.jpg 700w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8402_2048-768x512.jpg 768w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8402_2048-1536x1024.jpg 1536w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8402_2048-450x300.jpg 450w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8402_2048-900x600.jpg 900w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8402_2048-120x80.jpg 120w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP8402_2048.jpg 2048w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/a><strong>3%<\/strong> other industries<br \/>\n<strong>3%<\/strong> machines and equipment<br \/>\n<strong>1%<\/strong> associations, organizations<br \/>\n<strong>10%<\/strong> other<\/p>\n<p><strong>What visitors say about TFF:<br \/>\n<\/strong><strong>90% <\/strong>recommends colleagues to visit the fair<strong><br \/>\n89%<\/strong> agreed that TFF has a \u201cgood\u201d or \u201cvery good\u201d reputation<br \/>\n<strong>89%<\/strong> TFF is an important event that connects all food related sectors in Estonia<br \/>\n<strong>88%<\/strong> agreed that Unibet Arena is a &#8220;good&#8221; or &#8220;very good&#8221; new venue for TFF<br \/>\n<strong>88%<\/strong> will visit the fair again<a href=\"https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP5023_2048-250x167.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19286 size-medium alignright\" src=\"https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP5023_2048-250x167.jpg\" alt=\"\" width=\"250\" height=\"167\" srcset=\"https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP5023_2048-250x167.jpg 250w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP5023_2048-700x467.jpg 700w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP5023_2048-768x512.jpg 768w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP5023_2048-1536x1024.jpg 1536w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP5023_2048-450x300.jpg 450w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP5023_2048-900x600.jpg 900w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP5023_2048-120x80.jpg 120w, https:\/\/www.profexpo.ee\/foodfair\/wp-content\/uploads\/2026\/02\/shotby_marekmetslaid_MMP5023_2048.jpg 2048w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/a><br \/>\n<strong>88%<\/strong> TFF is a good channel to find new products or services<br \/>\n<strong>84%<\/strong> were satisfied with the visit to the fair<br \/>\n<strong>78%<\/strong> it is important to visit TFF<br \/>\n<strong>75%<\/strong> TFF is the only trade fair visited that year<br \/>\n<strong>69%<\/strong> finds information from the fair that they can\u2019t find anywhere else<br \/>\n<strong>22%<\/strong> newcomers &#8211; first-time attendees<\/p>\n<p>Average time spent at TFF <span style=\"color: #fab7d3;\"><strong>2 hours 59 minutes<\/strong><\/span><\/p>\n<p><strong>Where Tallinn FoodFest visitors come from: <\/strong>restaurant \u2502 pub \u2502 bar \u2502 school \u2502 university \u2502 kindergarten \u2502 hotel \u2502 nursing home \u2502 hostel \u2502 ship \u2502 detention facility \u2502 hospital \u2502 food industry \u2502 beverage industry \u2502 fishing industry \u2502 meat industry \u2502small shop \u2502 kiosk \u2502 retail chain \u2502 wholesaler \u2502 importer \u2502 bakery \u2502 takeaway \u2502 caf\u00e9 \u2502 catering \u2502 brewery \u2502 logistics \u2502 gas station \u2502 cinema \u2502 spa \u2502 golf club \u2502 lunch restaurant \u2502 vinoteque \u2502 coffee roasting facility \u2502 Defence Forces \u2502 vocational school \u2502 professional association \u2502 catering kitchen \u2502 manor \u2502 tourism farm \u2502 museum \u2502 casino \u2502 ministry \u2502 local authority \u2502 press \u2502 and from elsewhere<\/p>\n","protected":false},"excerpt":{"rendered":"Tallinn FoodFair visitors\u00b4 profile Tallinn FoodFair 2026 is the best opportunity to meet over 5000 B2B visitors from Estonian HoReCa, retail and food industry sectors. The aisles are filled with the \u201cwho\u2019s who\u201d of the industry. Around 300 visitors come to the fair from neighbour countries. Facts &amp; Figures Visitors of Tallinn FoodFair 2025 \u2013&#8230; <a class=\"view-article\" href=\"https:\/\/www.profexpo.ee\/foodfair\/exhibitor\/visitor-profile\/?lang=en\">Loe edasi<\/a>","protected":false},"author":3,"featured_media":0,"parent":738,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-769","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Visitor profile - Tallinna Toidumess 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profexpo.ee\/foodfair\/exhibitor\/visitor-profile\/?lang=en\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visitor profile - 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