Tallinn FoodFair visitor’s profile

Tallinn FoodFair is the best opportunity to meet 7000 B2B visitors from Estonian HoReCa, retail and food industry sectors. The aisles are filled with the “who’s who” of the industry. Around 300 visitors come to the fair from neighboring countries.

Tallinn FoodFest 2016 visitors – 8600, incl B2B 6700 & B2C 1900
Tallinn FoodFair 2015 – 7230,  B2B 7230 (trade visitors only)

Visitor’s role in decision-making:Tallinna Toidumess 2015

28% decision maker
34% co-decision maker
14% consultant
24% don’t make decisions

Tallinn FoodFest trade visitor’s profile:

43% HoReCa
13% food production
14% retail
9% import, wholesale
4% machines and equipment
2% associations, organizations
15% other

TOP 6 visitor aims:Tallinna Toidumess 2015

85% getting to know new products
69% general overview of the market
56% getting to know new companies/suppliers
56% getting information about specific products/services
32% upgrading professional knowledge
33% communication with colleagues in the same area

What visitors say about Tallinn FoodFest:

88% agree that TFF has a “good” or “very good” reputationTallinna Toidumess 2015
77% will visit the fair again
80% recommend colleagues to visit the fair
76% take part in decision-making process
81% TFF is an important event that connects all food related sectors in Estonia
71% TFF is the only trade fair visited every year
74% TFF is a good channel to find new products or services
68% it is important to visit TFF
44% find information from the fair that they can’t find anywhere else
18% newcomers – first-time attendees

Where Tallinn FoodFest visitors come from:

Food industry drink industry fish industry meat industry hospital school university kindergarten hotel small retail shop retail chain restaurant pub bar nursing home detention facility kiosk association wholesaler importer cafe bakery hostel ship take away catering brewery logistics gas station cinema spa golf club lunch restaurant wine tavern coffee roasting army vocational school large kitchen manor tourism farm ministry press museum casino etc