Tallinn FoodFest visitors´ profile

Tallinn FoodFest 2020 is the best opportunity to meet over 7000 B2B visitors from Estonian HoReCa, retail and food industry sectors. The aisles are filled with the “who’s who” of the industry. Around 300 visitors come to the fair from neighboring countries.

Facts & Figures

Visitors of Tallinn FoodFair 2017 – 6700 trade visitors only
Visitors of Tallinn FoodFest 2018 – 8100, incl B2B 6250
Visitors of Tallinn FoodFair 2019 – 7040 trade visitors only

Visitor’s role in decision-making (2019):
decision maker
33% co-decision maker
14% consultant
19% doesn’t make decisions

TFF 2019 Trade Visitor’s profile:
19% food production
18% import, wholesale
10% retail
6% machines and equipment
2% associations, organizations
8% other

TOP 6 visitor aims:
getting to know new products
68% general overview of the market
53% getting to know new companies/suppliers
46% getting information about specific products/services
43% upgrading professional knowledge
26% communication with colleagues in the same area

What visitors say about TFF:
93% agreed that TFF has a “good” or “very good” reputation
90% TFF is an important event that connects all food related sectors in Estonia
90% recommends colleagues to visit the fair
88% were  satisfied with the visit to the fair
86% TFF is a good channel to find new products or services
86% take part in decision-making process
85% will visit the fair again
75% TFF is the only trade fair visited every year
75% it is important to visit TFF
68% finds information from the fair that they can’t find anywhere else
22% newcomers – first-time attendees

Average time spent at TFF 3 hours 4 minutes

Where Tallinn FoodFest visitors come from: restaurant pub bar school university kindergarten hotel nursing home hostel ship detention facility hospital food industry beverage industry fishing industry meat industry small shop kiosk retail chain wholesaler importer bakery takeaway café catering brewery logistics gas station cinema spa golf club lunch restaurant vinoteque coffee roasting facility Defence Forces vocational school professional association catering kitchen manor tourism farm museum casino ministry local authority press and from elsewhere